Behind the Scenes: How We Built the 'Almost Sane' Brand Campaign

"Tujhe bola tha na ek din tujhe chaand pe le ke jaunga..." (I told you one day I'd take you to the moon...)

When the bold streetwear label Almost Sane came to us with this vision, we knew instantly that a standard commercial simply wasn't going to cut it. They needed a brand campaign that was loud, raw, and completely out of this world.

So, we completely ditched the cookie-cutter commercial playbook. We didn't want to just shoot another basic fashion video. Here is a look behind the scenes at how our team actually brought this crazy idea to life.

Building the Moon in Our Studio

To pull off a truly global vibe, we had to go all out. The project was directed by Shubham Garg, who led an incredible cast of international models on set, including Nick, Beatriz, Gabrial, and Gabrialia.

But the real magic happened before the cameras even started rolling. Instead of just renting a basic location, our team engineered a massive, lunar-inspired cinematic set entirely in-house. We literally built our own little moon.

To make it even cooler, we brought the vision to life by blending:

• A practical, custom-built stage

• Imaginative 2D animation sequences

• A striking narrative world that actually pulls the audience in

Nailing the Vibe and the Fabric

For a streetwear label, the vibe is only half the battle—the visual translation of the fabric is everything. People need to almost feel the clothes just by looking at the screen.

We obsessed over highlighting:

• The thick textures of the clothing

• The intricate fabrics of the collection

• The moody, dynamic lighting reflecting off our talented cast

We played with shadows and movement to make sure every single frame perfectly captured that gritty urban energy to match their aesthetic flawlessly.

Bringing It All Together

At SquareFeet Films, we don't just point a camera and hit record. Acting as both the lead creative agency and the full-service production house, our in-house team directed and produced this high-impact film from the ground up.

This is exactly what next-level advertising production in India looks like today. We don't just shoot videos—we craft immersive visual experiences.

Whether you are launching a national campaign, looking for high-end music video production, or need one of the top commercial product shoot agencies to handle the heavy lifting, our team executes your concept from start to finish.

Looking to elevate your brand's visual storytelling?

Let’s grab a coffee and make your next campaign extraordinary.

Watch the Almost Sane Campaign Video here.